There was also a 4x year-over-year engagement time spike in certain subgenres like simulator collector experiences, particularly those that require users to collect minions to fight non-player characters (NPCs). New titles like Anime Fighters Simulator and The Mimic quickly accrued hundreds of millions of visits while existing titles like Shindo Life and Spider saw their activity double year over year. In 2021, we saw a surge in anime and horror experiences. Tycoon (Experiences closely simulating real-world activities focused around earning money to build and upgrade a user’s individual empire).Platformer/Obby (Experiences where users attempt to complete an obstacle course with uneven terrain, suspended platforms, and/or various hazards, such as lava).Simulator (Experiences closely simulating a variety of activities where users are collecting certain items or clicking repeatedly to upgrade the experience). Action, with some of the most popular subgenres being Fighting and Survival (experiences featuring combat against opponent(s) or those where users try to keep their characters alive), as well as Murder Mystery (where participants get assigned certain roles as part of a group, mainly consisting of innocent and evil characters trying to complete their own missions in order to win).
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